Marketing concept of British Gas Essay Example | Topics and Well Written Essays - 2000 words

Marketing concept of British Gas - Essay Example nsive sales team for the company to increase the sales by cover larger areas geographically These philosophies were used extensively in the past but with time the trends of the industry have evolved. The consumers have become conscious of what they buy and are in constant search for the products which cater their needs in the most appropriate manner (Reibstein, Day, & Wind, 2009). Marketing concept is a theory to support the customer oriented philosophy. It aims to cater the customers in the most effective and efficient manner as compared to the competitors. This method of attracting customers and increasing sales aims at increasing the profitability of the customers in the long-run rather than in the short-run (Reibstein, Day, & Wind, 2009; Vargo, & Lusch, 2004). The marketing concept has evolved with the passage of time. The relevance of the concept has increased in the 21st century because of the increasing number of competitors. Entities have to ensure that the products which the y are offering to the customers must deliver more value to them then the value that was delivered when they used a competitor product. The marketers are of the view that maximizing the quality of the product and is increasing the product offering is not sufficient to gain popularity with the customers. The competitors can also somehow manage to offer the same offerings, so in the 21st century the sellers require ensuring that they acquire a competitive edge on the product of the competitor and offer something beyond to exactly cater the requirements of the customers. This practice will attract the customers towards the product (Reibstein, Day, & Wind, 2009; Drucker, 2007). INTRODUCTION TO BRITISH GAS British Gas Group is a global business which deals with diversified tasks related to...Amongst the utility providers British Gas is a lot more diversified. This is because the company adapts to the change in environment. It has distinctive capability to sustain the commercial agility. T he management of the company sticks to the vision that is set by the decision making of the company. The operations of the group are significantly stable because the group has a set direction and it also has the resources which are required for sustaining the company. CONCLUSION Application of the Marketing concept in the 21st century emphasizes on the importance of satisfying the customer needs to ensure that the marketing process is effective. The competition between the competitors is increasing in the industry. This requires for the companies to strive for excellence and acquiring cost advantage that will benefit the company in accomplishing its goals. The traditional concept of marketing comprised of targeting on improving the quality of products which spoke for themselves and improved the productivity of the company. British Gas is a company which operates as a utility provider in more the 20 countries. The group is showing renowned for its excellent services and this is a major contributor to the edge which it has acquired. It is renowned to offer the services precisely tom cater the needs of the customers which shows the application of Marketing concept by the company.